Non-Retina iPad Mini Sales Soar Over Holiday Period

Discussion in 'Apple iPad News' started by Maura, Feb 7, 2014.

By Maura on Feb 7, 2014 at 3:23 PM
  1. Maura

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    AppleInsider reports today that according to the results of a new report, Apple’s non-Retina version of the iPad mini is gaining ground on the Retina full-sized version, with big sales over the holiday period.

    The data, which was compiled by WitsView and reported on initially by Digitimes, showed that Apple ordered a little more than 30 million iPad display panels in the holiday quarter, and sold a record-breaking 27 million tablets in that quarter, with channel inventory accounting for the 4 million unit difference, according to AppleInsider.

    Six million sales were for the first-gen, non-Retina iPad mini, with the current Retina version of the iPad mini shifting 7.49 million units, so quite close, in other words. The full-sized iPads moved 17 million units in total, with separate figures for iPad Air and iPad 2 not provided.

    WitsView says that it expects iPad display orders to fall to 25.8 million units in the second quarter of 2014, with Apple ordering just 4.4 million panels for the non-Retina iPad mini and 7.4 million for the second-gen iPad mini, as well as 14 million of the full-sized iPad displays.

    AppleInsider notes that although this is a slight drop in sales from the previous quarter, this is a common occurrence in the first quarter after the holidays, and these figures, if accurate, would still represent the iPad’s second best quarter ever.

    Source: New data may reveal Apple's 2013 holiday iPad model sales mix
     

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Discussion in 'Apple iPad News' started by Maura, Feb 7, 2014.

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