AppleInsider reports today on a new survey from analytics firm Flurry that looks at iOS use according to the userâ€™s â€œpersona,â€ which is broken down into categories such as â€œNew Momsâ€, â€œMusic Lovers,â€ â€œPersonal Finance Geeksâ€ and â€œHip Urban Lifestyleâ€. AppleInsider writes that the study threw up some interesting results, such as finding that 70% of the â€œPet Ownersâ€ in the survey were iPad users, making that the most popular iPad-using demographic. In second place in terms of iPad use were â€œSmall Business Owners,â€ with 60% of those polled being iPad users, with â€œMomsâ€ and â€œCasual Simulation Gamersâ€ coming in in third and fourth place, respectively, and â€œHome Design Enthusiastsâ€ in fifth. From sixth place downwards, the split is much more even between iPhone and iPad users, with the iPhone proving to be more popular with â€œEntertainment Enthusiasts.â€ The study also breaks down iOS usage in terms of time spent on each device, and time of day. The data for the study was compiled from a random sample of 44,295 iPad and iPhone users in May of this year.
Source: Comparison of iOS users finds Apple's iPad most popular among businesses, pet owners & moms