iPad loses market share in UK as shoppers choose cheaper tablets

Discussion in 'Apple iPad News' started by RaduTyrsina, Dec 27, 2013.

  1. RaduTyrsina
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    iPad_mini_vs_Tesco_Hudl_tablet_comparison.jpg


    The tablet market is moving at a fast pace all over the world, and Apple’s iPad has always been seen as the king of the hill. But now, new data from IDC shows that iPad is losing its market share in the United Kingdom, as shoppers orient themselves towards cheaper tablets as gifts for the holiday season.

    According to Francisco Jeronimo, research director for the analysts at IDC, 2013 was the year of the tablet as 7.6 million tablets were shipped to the UK in the first three quarters of the year, which represents a year-on-year growth of 192% for the same period in 2012. The average sale price was $407, generating around $3 billion in sales. The same report says that 38% of the sales were Apple's iPad, but tablets powered by Google's Android software won 56% of the market. Jeronimo added the following:

    Besides popular tablets like Google’s Nexus 7, other surprising tablets have managed to garner many sales. Retailer Tesco has launched its Hudl tablet for £119 (around $195), which has managed to undercut the competition including the iPad, Nexus 7 and even Amazon's Kindle Fire tablet models. Tesco managed to sell 300,000 Hudl units in the first two months after launch. The same analyst explains the advantages of cheaper Android tablets.

    What do you think about this? Will this trend continue in other countries besides the UK or Apple will manage to maintain the crown of the tablet market with its iPad?

    Source: Guardian
  2. MoonlitSonata
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    MoonlitSonata Super Moderator Staff Member

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    I'm a firm believer of you get what you pay for. Cheaper = lower end = not as good a product. It's a loss to buy cheaper IMO. Go big once and be set for years, rather than go small and be set for 6 months. No brainer to me.
  3. s2mikey
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    s2mikey iPad Addict

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    I do agree with you but there are plenty of users who will be just fine with a very basic tablet. If alls they'll do is play a couple simple games, email and some web surfing there is no reason they need a $500 iPad.
  4. MoonlitSonata
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    MoonlitSonata Super Moderator Staff Member

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    That's true.
  5. AQ_OC
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    AQ_OC Super Moderator Staff Member

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    Makers of cheap tablets don't make any money. They are giving away hardware hoping those buyers will buy software, in the form of e-books, apps, music and video. It's not clear to me that this is a smart long term plan. For one thing, it trains people to expect a low price - on everything for the hardware to the software that is run one the hardware. That doesn't seem sound to me. Also, by selling at such low prices, the workers are being paid much. Yeah, I some parts of the world this might be working at the moment. But long term this isn't sound. Frankly, I think the bottom will fall out from under us all with this plan.

    Of course, this doesn't apply to just tablets, which means the problem is really deeply ingrained.
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  6. willerz2
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    willerz2 iPad Addict

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    I say it's more user preference. It's similar to the idea of how Android users usually stay with Android, and iOS users usually stay with iOS. Of course, there are always exceptions to the rule. As @s2mikey said, some users prefer a simpler use, so the price isn't worth the benefits or drawbacks of the other.
  7. The ~Seraphim~
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    The ~Seraphim~ iPad Junkie

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    I really hate why people say "Don't buy an iPad it just sucks a android tablet like alcatel is better cause its cheap." and "You are a waste of money.". You get this when you are in a third world country.

    I believe that low price means lackluster product. Sure I think they just want a simple, cheap tablet for simple stuff, I can understand that, I mean I used a cheap tablet for other uses, when i did not have the iPad.
  8. fb si
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    fb si iPF Novice

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    The cheaper tablets I tested did not operate as smoothly as the iPad.

    You get what you pay for.
  9. s2mikey
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    s2mikey iPad Addict

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    Yeah, the lower end tablets don't have the user experience of the iPad, that's for sure. However, like you said you do pay for that. Apple products are pretty expensive and they are quite stingy with hardware and memory upgrades. That's what drives sales of some of the other offerings. The newest android tablets I have messed with weren't too bad either. Those were name brand ones though.
  10. AQ_OC
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    The 2nd gen nexus 7 is every bit as smooth as the iPad. The build quality is not the same, but the stereo sound is better. The color accuracy is better than that of the mini. It is light, too. If all you want to do is browse the web, read ebooks, and play a game (picked from the limited choices) it is a good option. If you like apps, though, it is not so good. If you ask me, the apps for android tablets are in a sorry state unless you are a person that only uses a handful of a certain few apps. If you desire a rich selection of apps to address a wide range of applications, then android will leave you high and dry. This is where iOS and iPad really shine. So people picking up the cheaper tablets are doing so at the loss of a rich ecosystem and they probably don't realize it or don't care. Which is fine. I own two android tablets because after the crash of modern civilization, the androids will then be the much more useful device. And you never know when that is going to happen, so you have to be ready and have all bases covered. :)
  11. sally190
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    Not everybody can afford an ipad, or top Samsung.
  12. zstairlessone
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    zstairlessone iPad Ninja

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    Plus part of the purchase price gets you into excellent software updates/upgrades, hardware that maintains its value on the resell market, great support and more
  13. s2mikey
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    s2mikey iPad Addict

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    That's a factor too. The high end tablets are pretty expensive when you think about it. We are just spoiled brats :D
  14. skimonkey
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    I called it hard working and saving for something. Not all of us receive iPads as gifts, but save up for it. So no, not all of us are "spoiled brats!" Just saying...;)
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  15. tlbaker
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    tlbaker iPad Ninja

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  16. s2mikey
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    s2mikey iPad Addict

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    Just a figure of speech. I meant that not everyone can just toss $500 bucks at what's essentially a toy. I worked for what I have in life too. I hear ya. :)
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  17. Good karma
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    apple is not for mass market, people who buy apples are happy to pay extra and get great service, rich eco system and fantastic re sale value, all these virtues and experience makes apple cheaper. The Cheap tablet buyers are all apple wannabes but cannot afford the real deal, and apple don't need these people either as in make cheaper tablets, let some one serve this low end market. Apple may have a small share in the overall market in terms of unit numbers, but when looked at profit, Apple wins hands down over the cheaper tablet makers and apple uses that profit for R&D for better future products. Microsoft, although not cheap tablet maker, screwed up with surface 1 which is a $900 million loss, and the surface 2 will take that loss over the $ billion mark. Apple don't have such headaches, and even proves the point that less(market share) is more (profit).
  18. s2mikey
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    s2mikey iPad Addict

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    Actually, Apple sells an awful lot of tablets so they really are for the mass market. I wouldn't say all cheap tablet buyers are wannabes either. Some people just don't need a $500 dollar tablet since it would be overkill. To listen to a few songs, read a few emails or whatever doesn't require an expensive tablet. Just like not everyone needs a BMW and can get by with the Ford. The Ford gets the job done even though the BMW experience may be better overall. Something like that.
  19. madhatter61
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    madhatter61 iPad Enthusiast

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    I think focusing on market share as a percentage is totally misleading. when a company has 1% of market and grows to 2% wow, 100% growth ... still is a fraction of the total market. Media reporters focus on attention getting titles, just to get page reads ... just a bunch of mocking birds IMHO. A lot of attention is based on initial purchase price. It is always an issue, but I feel we get what we are willing to pay for. The software development cycle with Apple, Inc. is superb ... No other company does a better job. Security is a big issue ... Android is trouble, and less than 2% of all android devices can even use the latest developed software OS.
  20. madhatter61
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    madhatter61 iPad Enthusiast

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    It is a fact that lower prices will attract gift givers (especially during holiday times) ... Apple has never chased the low cost marketplace. There probably needs to be more than one broad category while lumps all products other than smartphones together. Even e-book readers are included. The entire marketplace seems to be reorienting toward consumption type usage (surfing the net, reading, some gaming, and entertainment ... movies, and music.Organizers, office like functions, an outstanding camera.Apple jumped the entire technical field with 64 bit technology. They are looking to take over the enterprise/commercial opportunities.I doubt Apple is really focused on media reporting, and rumorville. They are usually far off base. Most tech writers are looking for sensationalism and page reads. I hardly pay attention to rumors and speculations any more. I can wait til the actual products are available and get reviewed by experts like Anandtech.com Most reviews add price vs the real technical merits. I and many others feel that we get what we pay for. Excellence, not cheap.

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