The tablet market is moving at a fast pace all over the world, and Appleâ€™s iPad has always been seen as the king of the hill. But now, new data from IDC shows that iPad is losing its market share in the United Kingdom, as shoppers orient themselves towards cheaper tablets as gifts for the holiday season.
According to Francisco Jeronimo, research director for the analysts at IDC, 2013 was the year of the tablet as 7.6 million tablets were shipped to the UK in the first three quarters of the year, which represents a year-on-year growth of 192% for the same period in 2012. The average sale price was $407, generating around $3 billion in sales. The same report says that 38% of the sales were Apple's iPad, but tablets powered by Google's Android software won 56% of the market. Jeronimo added the following:
Besides popular tablets like Googleâ€™s Nexus 7, other surprising tablets have managed to garner many sales. Retailer Tesco has launched its Hudl tablet for Â£119 (around $195), which has managed to undercut the competition including the iPad, Nexus 7 and even Amazon's Kindle Fire tablet models. Tesco managed to sell 300,000 Hudl units in the first two months after launch. The same analyst explains the advantages of cheaper Android tablets.
What do you think about this? Will this trend continue in other countries besides the UK or Apple will manage to maintain the crown of the tablet market with its iPad?