A new survey has been conducted by analysts at UBS and it shows that interest in the smartwatch market is continuing to grow ahead of the Apple Watch launch early next year. This is great news for Apple, as the company will be launching its product at a moment when the market will be on a rising trend.
4,000 respondents were asked to partake in the survey across four different countries, and about 10 percent cited that they are "very likely" to buy a smartwatch in the next year. Analysts predict Apple will sell around 24 million Apple Watches within the first nine months. This is based on an estimate of 240 million iPhones compatible with Apple Watch being in customers' hands by the end of 2015.
Another smaller survey of customers who said they are very likely to purchase a smart watch placed the Samsung Gear the first in their buying intentions, followed by the Apple Watch. Of course, Samsung's smartwatch is already released while Apple's device is yet to become officially available in its retail stores around the world.
According to the UBS, there's significant potential for the Apple Watch as it could become the 'spiritual successor to the iPhone'. Here are some more details:
There are still many unknown details about how well the smartwatch will fare, but judging that it's a new category for Apple, chances are that Tim Cook and its team will do their best to redefine it.