IDC Believes the Larger iPad Pro Could Help Grow the 2-in-1 Hybrid Market

Discussion in 'Apple iPad News' started by RaduTyrsina, Aug 27, 2015.

  1. RaduTyrsina

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    Jun 22, 2012
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    If Apple does indeed decide to release a "larger, screen-detachable" iPad in the near future, then it could help invigorate 2-in-1 tablet market, according to a fresh report coming from IDC.

    IDC has published an updated forecast for worldwide tablet shipments predicting a “notable slowdown” for both iOS and Android. However, when it comes to the 2-in-1 hybrid tablet/laptop category, the agency believes that a larger 12-inch+ iPad could help with increase sales of the segment.

    Jean Philippe Bouchard, Research Director, Tablets, said the following:

    “Commercial segments will play a crucial role in the future of 2-in-1’s. It will take some time but we expect that once IT departments are done evaluating Windows 10 and the awaited iPad Pro, they will start migrating some their portable PC and tablet installed base towards 2-in-1’s, which will accelerate the adoption of the form factor. So far, this category has been the led by Microsoft with its Surface product line. But with the arrival of the iPad Pro, the launch of Windows 10, which is better suited for the 2-in-1 form factor, and the introduction of Intel’s Skylake silicon, we expect a flurry of new devices to launch between now and December 2015.”

    The 2-in-1 segment is forecast to grow 86.5 percent year-over-year in 2015 to 14.7 million units. The overall tablet market is predicted to drop 8 percent in 2015 to 212 million units.

    Source: IDC

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