It is being reported that Google in it's egotistical way has screwed things up big time. They announced their cloud based music and video store to challenge iTunes and steal a march on Apple. Without any agreement from the media companies, they made a bunch of claims. Tacked on the cloud storage plan of Amazon, which the media barons have frowned upon, and Google has stepped deep in its own mess. It has always amazed me how little people pay attention to the nuances of Apple's dealings with other fields. Steve Jobs has long rallied against the business as usual attitude. He spent years fighting against DRM, but he played the game until he finally made the barons understand the folly of the practice. Jobs knew that no company is so big that several companies with control over some aspect, cannot take it down. Both Google and Amazon have ticked off the record companies, and now they are saying that the talks between Google and the record companies are worse than when they started. Cloud music storage may take years to get settled and it is likely that Apple will be the one to set the standard.