[FONT=&]Peter Kafka at AllThingsD writes today about the latest iOS and mobile gaming phenomenon, OMGPOPâ€™s Draw Something, which looks like being the next big iOS gaming smash hit, with developers OMGPOP announcing today that the game has been downloaded more than 4 million times since its release, topping the charts in multiple iTunes App Store categories, including No 1 Free App, No 1 Paid App, No 1 Word Game and No 1 Puzzle Game. [/FONT]
As Kafka explains, Draw Something is basically Pictionary for mobiles, and as he says, its appeal is similar to that of Words With Friends, except you donâ€™t have to spell to play!
[FONT=&]OMGPOP says that the game owes its success not to press coverage, but instead to word of mouth via social networking platforms such as Twitter and Instagram.[/FONT] â€œPeople are taking to these social channels to share their drawings, and that is causing the game to spread,â€ said Porter.
[FONT=&]In Sweden, 1 out of every 5 iPhone users has downloaded the game. Worldwide, celebrities from Questlove to My Chemical Romance have been tweeting about it and creating their own drawings. Draw Something is available in a free-to-play, ad-supported version on both iPhone and iPad, and thereâ€™s also a premium version costing $0.99, which is ad-free and has a larger word list. Both versions have in-app purchases available, including hints and extra colour palettes. [/FONT]
[FONT=&]Click here to download: App Store - Draw Something Free[/FONT]
[FONT=&]Source: Draw Something Is a Hit for OMGPOP CEO Dan Porter - Peter Kafka - Media - AllThingsD[/FONT]