Borders Launches iPad and iPhone eReader app and new Kobo eReader bundle

Discussion in 'Apple iPad News' started by Maura, Jun 23, 2010.

  1. Maura
    Offline

    Maura iPadForums News Team

    Joined:
    Jun 7, 2010
    Messages:
    2,497
    Thanks Received:
    102
    Trophy Points:
    63
    Location:
    UK
    Ratings:
    +107 / 0
    [​IMG]

    I’d actually completely overlooked Borders as a participant in the eReader wars, but yesterday Borders announced a couple of moves obviously designed to establish its position in the eReader market alongside Apple’s iBooks, Barnes & Nobles’ Nook and Amazon’s Kindle, kicking off with the news that its Kobo eReader, due out in September, will be bundled with a $20 Borders gift card, and double Borders Bucks that can be used towards a future Borders purchase. The price of the Kobo remains a competitive $149.99, and it comes with 100 free titles.

    As well as announcing the new Kobo bundle, Borders also launched its free iPad and iPhone app, which offers the ability to browse and buy over a million eBooks. Readers can search by title, author, topic or keyword and enjoy automatic bookmarking, print quality resolution, smooth transitions between pages and chapters and customized fonts and type sizes – pretty much standard fare for any eReader these days.

    Of course Borders also has the advantage of being able to lure us in with other temptations, and is therefore playing to its strengths and offering customers a free coffee in its "Seattle’s Best Coffee" cafes when they show a Borders eBooks app on their iPad or iPhone/iPod touch.

    Source: Borders
  2. iPadCharlie
    Offline

    iPadCharlie iPad Super Guru

    Joined:
    Jun 19, 2010
    Messages:
    4,239
    Thanks Received:
    7
    Trophy Points:
    0
    Ratings:
    +7 / 0
    What is the difference between the Kobo app and the Borders eBooks app?
  3. Prof Quatermass
    Offline

    Prof Quatermass iPF Novice

    Joined:
    May 28, 2010
    Messages:
    10
    Thanks Received:
    0
    Trophy Points:
    0
    Location:
    Livingston, UK
    Ratings:
    +0 / 0
    Isn't Borders just about bankrupt?

    Yeah, no money. But let's go out with a bang uh?

Share This Page