This isn't exactly Apple news, but it's solid evidence that the new Apple Watch has the attention of the Swiss watch industry, so we wanted to share it here.
It looks like the launch of the Apple Watch made several different industries stand up and take notice. While Samsung, Motorola, LG and others have been busily making smartwatches, none of the big named Swiss watch makers have really paid much attention. That is, until now.
TAG Heuer, one of the most well-known watch companies out of Switzerland, just announced a new partnership with Intel and Google to make the industry's first "luxury" Android Wear-based smartwatch. Jean-Claude Biver, head of watches for the luxury group LVMH, which is TAG Heuer's parent company, revealed that they wanted to team up with Google because Google doesn't produce its own watch, but instead just makes Android Wear available.
Here's a quote from Biver,
The above image is the TAG Heuer Formula and is simply an example of one of their designs. It is not necessarily indicative of any Android Wear watch design.
Sadly, they didn't share any technical details, nor pricing, nor a timeframe for launch. Here's another quote from the Intel press release with a few more details regarding the partnership,