According to Bloomberg, Apple is to launch a redesigned version of the Apple Store mobile app that will supply recommendations to customers based on their previous buying history, similar to Amazon and Google.
Bloomberg’s anonymous sources said that the app is set to be updated within the next two weeks, and will include a “For You” tab that suggests products that you might like to buy based on items that you have previously purchased.
Currently there are two separate Apple Store apps for iPhone and iPad, but the new app is designed to work across both platforms with the same features and interface.
With the importance that Apple places on privacy issues, this marks quite the departure for it to be using customer data to target recommendations to users. It’s certainly true that Apple’s music-streaming and news apps already recommend music and stories based on a user’s preferences, but they only use information that the user chooses to provide to Apple, rather than data based on the user’s buying habits.
Source: Apple Is Said to Redesign Online Store App With Recommendations