Sign into iTunes today and get the prompt to agree to the new TOS? Didja see this dandy little clause? To provide location-based services on Apple products, Apple and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your Apple computer or device. This location data is collected anonymously in a form that does not personally identify you and is used by Apple and our partners and licensees to provide and improve location-based products and services. For example, we may share geographic location with application providers when you opt in to their location services. Hmmmmm....and no opt-out, either. Whatcha wanna bet those impending iAds are about to get....personal...?
C'mon, everyone knows that the Apple copters are unmarked. Tin Foil hat doffed: It's more annoying than sinister. Apple and those who buy iAds are going to be able to directly target certain consumers in certain areas. And I don't for a second believe that personally identifiable info can't be gleaned from the location service data obtained from an iPad through black-hat methods.
I don't read the ads regardless, so it doesn't matter to me anyhow. I'm not going to read the ad whether it is personalized or not. As a matter of fact I'll be looking forward to the jailbreak app that disables that craptastic nonsense. It's supposed to theoretically lower the cost of apps by providing a revenue to the app maker, but people are greedy and I'd bet a paycheck that it is going to do no such thing. Apps will still be 6-7 or more for games, have ads that slow it down, and nothing will change except that you will have to look at annoying ads.