RaduTyrsina
News Team
The iWatch is not yet here, but reports and surveys are being conducted to assess a potential response from consumers. Various analysts and banks are interested in what the audience thinks because this information can serve as investment guidelines for its own clients. According to Piper Jaffray’s yearly Spring Teen Survey, it was discovered that for teens in the U.S., the iPhone seems to be the first choice when thinking of buying a new smartphones. While this is no surprise, it’s interesting to observe that younger consumers are showing an increased interest in the much rumored iWatch.
Currently, about six percent of the roughly 7,500 teens surveyed own a smartwatch of some ilk, a number slightly higher than expected considering a general lack of choice in the marketplace, said senior research analyst Gene Munster. More importantly, however, are the 17 percent of teens who indicated they would purchase an “iWatch†if Apple were to launch the product at a price point below $350.
The survey was conducted on 7,500 teens and 17 percent of them said they would be interested in acquiring the iWatch if it had a selling price of less than $350. It’s interesting to observe that 6 percent of them said they currently own a smartwatch device. While this is not a big number, it can be explained by the fact that smartwatch devices represent a nascent market.
Senior research analyst Gene Munster, who shared the survey’s results with investors, says that teens’ interest is bigger than what the general public showed in October, last year. He also said that Apple will sell around 5 to 10 million iWatch units in its first full year. Tim Cook himself said that Apple is working on a new category of devices, so could it be that he was referring to the iWatch?
Source: iWatchMag