According to new figures from mobile analytics firm Flurry, via AppleInsider, Apple devices enjoyed a 44% share of all device activations this holiday period, which was more than twice the amount of devices activated by Samsung, which had a 21% share. Huawei came in third place, a long way behind the top two, with 3%.
Flurry’s figures also show that larger phones and phablets, such as the iPhone 7 Plus, are just as popular as ever, making up 37% of device activations, an increase of 10% from last year’s 27% share.
Overall, though, medium-sized phones ranging from 3.5 and 4.9 inches, such as the iPhone 7 and the iPhone SE, are the most popular of all, although their share actually dropped to below 50% to 45% this year.
As far as tablets are concerned, Flurry’s figures show that their popularity continues to fall, down to 17% from 18% last year.
Apple is due to announce its December 2016 quarter results, which will be the first full set of results since the iPhone 7 was released, at the end of January 2017. It’s expected that Apple will report its strongest ever iPhone sales, possibly reaching as high as 78 million units sold.
Source: Apple saw twice as many mobile device activations this holiday as Samsung, data shows
