According to The Wall Street Journal, via 9to5Mac, “people in the record business” are saying that Apple Music is gaining subscribers faster than Spotify in the US, so much so, in fact, that by the summer, Apple Music should have overtaken Spotify in the US.
According to the WSJ, Apple Music is adding new subscribers at a rate of 5% per month, whereas Spotify is adding subscribers at 2% per month. Should this situation stay the same for the next few months, Apple Music’s subscribers will certainly outnumber those of Spotify by the summer.
The Wall Street Journal also noted that Apple has officially confirmed that Apple Music now has 36 million paid subscribers, up from the 30 million announced by Jimmy Iovine last September.
As far as the global streaming market is concerned, Spotify is still much bigger than Apple Music in terms of subscribers, and is still growing faster than Apple Music worldwide. However, there was a time when Spotify was dominant in the US as well, and now Apple Music is about to overtake it, so don’t rule out that eventually happening on a global basis in future.
Source: Apple Music to overtake Spotify in US subscribers this summer as it hits 36M globally