Rumours have been swirling around for days that supplies of the Apple Watch will be restricted at launch, and today this has been confirmed by Apple retail chief Angela Ahrendts with the following statement:
"We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet. Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch
“To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.”
Apple Watch pre-orders kick off on April 10 at 12:01 Pacific, prior to going on sale on April 24 in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and the United Kingdom.
Apple says that the Apple Watch will also be available at boutiques in major cities such as Colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin, as well as select Apple Authorized Resellers in China and Japan.
Source: Apple Watch Orders Exclusively Online at Launch Demand Expected to Exceed Supply - Mac Rumors