Yelp, the "online urban guide" and business review site, has recently issued an important update to users of its iOS app. The update, which brings the iOS client to version 8.1, adds a new feature that enables users to post and view video reviews.
Thus, now, by using your iPhone or iPad, you can take 3-12 second videos of your experiences at your favorite bar or business and post them to Yelp via the mobile app. It's also possible to view videos in-app, as well. Here's Yelp's Mobile Product Manager said on their official blog:
" Photos are a great way to add a visual element to your reviews, and Yelpers upload more than 23,000 of them from their mobile apps alone per day. We also know visuals are important to Yelpers since they spend 2.5 times longer on business pages with images than on those without. Now, using your iPhone (and soon Android) Yelp app, you can take short, 3-12 second videos of your favorite local businesses and better capture those details that photos alone can’t.
These short videos are great for conveying the atmosphere of a business, which helps others anticipate their experience before stopping by. For instance, imagine scrolling through pics of delicious dishes at a new bistro but not really being able to tell if the ambiance is more “date night” or “family friendly.” Yelp video is here to help."
This is a really useful new feature as it gives you a much better idea of what to expect at a bar or business than a picture. Besides this new feature, Yelp also crushed some bugs and brought along many other smaller improvements.
Have you ever used Yelp on your iPad or iPhone? If you have, let us know what you think of the service by leaving your comment below.