According to a fresh study conducted by Wild Tangent and analytics firm IHS Technology, it seems that most of iPhone and iPad owners prefer iOS games that are available for free and supported with advertising. These games are also referred to as â€œfreemiumâ€, a wordplay between â€œfreeâ€ and â€œpremiumâ€. The survey queried 500 iOS users and discovered that 86 percent of respondents said they prefer free games with ads over paid games without ads.
Also, 70 percent of them said they prefer free games supported by advertising, while 16 percent were in favor of freemium games with paid levels. Only 14 percent were in favor of paid iOS games, without advertisements, obviously.
Freemium iOS games have become more popular than paid titles in the App Store in the past months. If you will go right now to the App Store, you will see that the majority from the Top Grossing chart are freemium gaming titles. A potential explanation could be the fact that ads have started generating more revenue per user than a potential upfront payment.
However, ads donâ€™t represent the single way for developers to make many, as they rely also on in-app purchases, as well. Some of the most popular freemium apps in the App Store are generating millions of dollars in revenue. Clash of Clans is said to yield around $1 million per day through add-on content, booster packs.