Im the last person to buy white electronics, im generally not a fan of them.....but i dont know what it is, but ipad 2 i think looks better in white. It just stands out more and is elegant. Nothing against black but the white is so sexy and its different! You can tell apart from ipad 1 from a distance. Also picked up a white case to put it in but not sure if im going to keep it or get the black case. Cause white does get dirty easy. here you go. Friend of mine says to bring the case back for the black cause its going turn grey very quick.