According to the MarketWatch publication, which compiled Euromonitor Internationalâ€™s findings, Appleâ€™s market share among specialty electronics retailers â€“ like RadioShack, BestBuy and others -, has expanded from 3.8 percent to 15 percent six years later in 2013. Appleâ€™s market share has been steadily growing since the company released the iPhone back in 2007, and it has reached $15.6 billion last year, getting increased by $12.1 billion during this time. Journalist Andria Cheng says the following with regards to other players in the market:
Cheng also reports that the size of the market shrunk to $95.9 billion last year from its $109.9 billion peak in 2007. Looking at the statistics from above, we can see that Apple is the single one who has experienced such a big increase. RadioShackâ€™s share has fallen to 4.5% from 4.9% and Best Buyâ€™s market share rose to 31.3% from 28.7%. However, when compared to the 2007-2009 period, BestBuyâ€™s share is declining.
Two of the most important reasons why Appleâ€™s retail sales are up are thanks to the higher end products that the company sells and the unique level of support that it provides for its customers.