More Than Eight Million People in the US Play Games on Their iPads

[Maura]

Industry Gamers reports on the findings of a new survey from market research company Interpret, which looked into iPad gaming and gamers. According to the survey, the iPad is succeeding in attracting both traditional console gamers as well as a new breed of unique iPad gaming fans. Interpret found that there are now more than eight million iPad gamers in the US, with 71% of iPad owners using their device for gaming.

"Collectively, iPad gamers are showing slightly decreased involvement with gaming on home consoles, mobile phones, and Nintendo handheld consoles," said Interpret's Jason Preston to Industry Gamers. "These facts imply that iPad game developers and publishers can definitely reach a new audience on the iPad, and should also closely monitor Apple's positioning of the iPad as an in-home gaming device, especially considering the platform's already obvious impact on traditional gaming behavior."

Industry Gamers says that games such as Dead Space and Infinity Blade are attracting the hardcore console gamers to the iPad, whereas the likes of Angry Birds and Fruit Ninja are ensuring that it has the casual gaming market sewn up too.

iPad Gamers in U.S. Now Over 8 Million Strong - Report - IndustryGamers