I guess there could be a poor soul who actually didn't know the biggest new product announcement of the year. Granted it does happen every year, and I guess people forget routine stuff all the time, though not likely.
Apple has software too and all I'm hearing about are leaks of hardware stuff. Haven't we learned it's the ideas that are formulated in software and then implemented in hardware? My observation has been that Apple does not release hardware for the sake of saying it can do this if there was software to support it.