Well in my opinion the way the FIRE is design is primarly to be use and promote the consumption of Amazon products, the same way the iPad promote you to Apple products. Two tablets that definetely can coexist toghether. I don't believe that Amazon intentions are to compete directly with Apple. They just want a piece of a big pie$$$$$ like any other company.
Sent from my iPad using iPF
I've been thinking about the device and Amazon. I think lots of people are trying to say that Amazon is going after the iPad with this magical device called a Kindle Fire. Not sure that is true. I think Amazon is trying to deliver a cheap, smart device designed to deliver paid content, easily, and effortlessly. The team behind the Fire is collectively smart and if they really wanted to knock Apple off the top of the hill, they would develop something far different than the Kindle Fire.
Perhaps Amazons problem is the media trying to turn the device into an Apple killer. The more people that hear people say the Fire is not an iPad killer the more they start looking at the device and seeing "flaws" that do not exist.
One great thing about the Fire is it is really cheap. No big investment in hardware that will be updated and upgraded. Perhaps even a larger device will arrive. So you Fire lovers can decide if it is really a good idea and therefore, purchase another one.
I wish Amazon luck.