1. Due to the recent site upgrade, the iPadForums (iPF) App will no longer work. The new iPadForums.net website has been designed from the ground up to work perfectly from any mobile, tablet, or desktop computer using the built in internet browser. Create a shortcut to iPadForums.net on your home screen by following these steps: Create an icon for iPadForums.net

iPad Mini Will be “Worst Nightmare†for Apple’s Rivals

Discussion in 'Apple iPad News' started by Maura, Oct 19, 2012.

  1. Maura
    Offline

    Maura iPadForums News Team

    Joined:
    Jun 7, 2010
    Messages:
    2,454
    Thanks Received:
    95
    Trophy Points:
    48
    Location:
    UK
    Ratings:
    +97 / 0
    [​IMG]

    AppleInsider reports today that Sterne Agee analyst Shaw Wu has said that he thinks that the iPad mini, due to be announced on October 23 by Apple, will be “the competition’s worst nightmare.†Wu bases this belief on the fact that Apple’s rivals are already having trouble competing against the $399 iPad 2 and $499 iPad 3, let alone a smaller, cheaper iPad mini. Wu says that just how hard Apple’s competitors will be hit depends on whether or not it wants to “go for the killâ€, and swallow up lower profit margins in order to achieve the $199 price point of such competitors as the Google Nexus 7 or Amazon Kindle Fire HD. However, Wu actually goes as far as to say that he doesn’t even think that Apple needs to lower the price point as far as $199 for it to be a success, and he thinks that the smaller tablet could be successful at a much higher price point of $350. Recent reports have suggested that the entry-level Wi-Fi-only iPad mini could be priced at approximately $250/£250.

    Source: Apple's smaller iPad expected to be 'competition's worst nightmare'
  2. AdmiralAdama
    Offline

    AdmiralAdama Super Moderator Staff Member

    Joined:
    Oct 14, 2011
    Messages:
    9,528
    Thanks Received:
    590
    Trophy Points:
    113
    Location:
    Near the Ionian Nebula, still searching for Earth
    Ratings:
    +596 / 0
    Apple has to be careful with its gross margins.
    They're the juiciest in the business and that enables Apple to maintain it's high valuation (stock price).

    Discounting any iOS device that isn't being replaced by a new model is harmful. It would change consumer perception that there is higher value in an iOS device than there is in a competing product.

    AA

    Sent from my iPhone using iPF
  3. thewitt
    Offline

    thewitt iPad Ninja

    Joined:
    Jun 5, 2011
    Messages:
    1,631
    Thanks Received:
    70
    Trophy Points:
    0
    Ratings:
    +70 / 0
    They won't be selling into the low end market. They have never done this with any product line. No need to start now.
  4. zunex
    Offline

    zunex iPF Novice

    Joined:
    Aug 28, 2012
    Messages:
    37
    Thanks Received:
    2
    Trophy Points:
    0
    Location:
    CI
    Ratings:
    +2 / 0
    Not to mention it would affect Apple reputation of providing High Class Products only.

Share This Page