AppleInsider reports today that according to new figures released by the NPD Group as part of its â€œApple Ecosystem Studyâ€, Appleâ€™s iPad has done an amazing job of attracting new customers to Apple, with around 25% of U.S. buyers making the iPad their first Apple product purchase. The survey also found that 33% of U.S. homes have Apple products, or 37 million American homes. Hereâ€™s what Ben Arnold, director of industry analysis at NPD, told AppleInsider:
"iPad sales are growing much faster than any other Apple product has this soon after launch," said Ben Arnold, director of industry analysis at NPD. "In fact, one-in-five Apple owner households has oneâ€” nearly equivalent to the number that own an Apple computer. This demonstrates the appeal of both the new form factor and Appleâ€™s app ecosystem."
According to NPD, 67% of those households that do have Apple products have an iPod, with 82% of iPod owners saying that was their first Apple product. The average Apple product-owning home has 2.5 Apple devices, the survey found.