@FreddyTV, your video review helped sell this one to me, bought a purple one from carphone warehouse here in the UK for £40
Fits fine, feels very well made and one added bonus over the old smart cover I has is the fact it has a magnet on the back, so you can keep it open without the cover flapping about.
It's slim enough to not be intrusive, and in fact the ipad3 will still fit in my belkin pleated neoprene zipped case with this on, which tells you it's pretty slim. That's important to me as I use the apple bt keyboard in an incase origami workstation case, so it needs to still fit on that stand.
In terms of colours, they had red, cream and purple here. The cream looks like it would get filthy very quickly though...