General Mills has launched a free Betty Crocker Cookbook app for the iPad, featuring 2,500 of the most popular Betty Crocker recipes, high-res recipe photos to really make your mouth water and step-by-step cooking instructions.
Created by General Mills in collaboration with Schematic, the electronic cookbook features a highly intuitive recipe search interface, where you simply have to touch the screen to browse through recipes in more than 20 categories, including appetizers, meats, breads, main dishes, cakes, condiments, desserts, salads and many more. The app also includes a special "cook mode", featuring simplified instructions in an easy-to-read format, so that you can use it in the kitchen while cooking.
An added bonus is the fact that the Betty Crocker recipe photos are even more beautiful on the iPad's crisp, back-lit screen. Imagine the photo of Brownie Ganache Torte with Raspberries on the iPad's screen! People who read cookbooks like novels will want to curl up on the couch with their iPad and scroll through the delicious photographs.
For a minute there he had me thinking Betty Crocker was real! If this app can actually teach me to cook something edible for once, then Steve Jobs could be right about the iPad being magic!â€œBetty Crocker may be a historical icon, but sheâ€™s also very contemporary, totally embracing new technology,â€ says Mike Bettison, interactive marketing manager at General Mills. â€œShe wants her trusted recipes to be at everyoneâ€™s fingertips, available on every device, including iPhone and desktop apps, and now the iPad.â€
Source: General Mills