Editor in Chief
- Jul 27, 2011
- Reaction score
Apple was the feature on 60 Minutes recently and Tim Cook was the primary person interviewed during the piece. There were quite a few topics of conversation discussed during the interview, including the "spirit of Steve Jobs" in the company, Jon Ivy's design studio, Apple off-shoring their taxes and much, much more.
Some of what was said during the 60 Minutes piece could be considered a bit "controversial," but most of it was simply intriguing and illuminating. We basically got an insider's view of Apple as a company and organization. Of course, besides Tim Cook's defense of Apple's Tax practices, and beyond his obvious infatuation with the late Steve Jobs, there were also some meaty discussions regarding the technology in Apple products.
One of the more interesting topics was shared by Graham Townsend regarding iPhone cameras. Apparently, Apple has a team of 800 people whose soul job is to constantly improve the camera in the iPhone. In fact, 200 separate individual parts make up the iPhone’s camera, and the camera design studio is so sophisticated, it can simulate multiple scenarios to test out cameras before they ever enter production.
They even discuss how you can get a job at Apple if that is something you are dreaming about. Here's a link to the 60 Minutes web-site where you can watch the full sixty minutes: What's next for Apple?