- Jan 17, 2010
- Reaction score
News out from BusinessWeek reports that Apple and McGraw-Hill have been in discussions for a while to bring e-textbooks to Apple's new tablet device.
This leads me to believe Apple will take the same sales approach as they did with the first Apple computers. Could future school requirements mean a tablet is needed for each child?Apple's talks with McGraw-Hill cover how the two companies can market textbooks for the tablet and ways their software development teams can collaborate to publish digital textbooks and educational content on Apple's latest device, two people say. "The talks are as much about marketing as they are about software development," says one of the people involved in the discussions.