17 percent of iPad homes have two tablets, study suggests
updated 03:50 pm EST, Tue December 21, 2010Other users primary reason
Roughly 17 percent of the homes with an iPad have two or more tablets, a YouGov study claims. The research firm polled 1,667 tablet owners, of which 782 said they had an iPad, and 145 said they had at least one more tablet. Use by other people is said to be primary reason for having multiple tablets; 37 percent of iPad owners explained that a partner uses the iPad "all the time," while 17 percent cited family members, and 14 percent mentioned children.
The study doesn't identify which secondary devices people are actually buying. While they could be iPads in many cases, they could also potentially include the likes of the Samsung Galaxy Tab, or devices not meant as direct competition like the Amazon Kindle. The study does note, however, that of the group planning to buy a secondary device, 69 percent chose an iPad while 24 percent picked a Kindle.
The results of the poll may suggest that Apple has a significant market waiting amongst existing iPad owners, if only in richer countries. The company sold approximately 4.19 million iPads in its most recent quarter alone, meaning that 17 percent could ultimately represent millions of units per year. A JP Morgan analyst, Mark Moskowitz, has argued that Apple will sell 26.6 million iPads in the 2011 fiscal year.