You beat me to this post ... I just saw this yesterday at the TUAW site. Me likes!
I like the fact that that there is a simple case for the iPad (no bulky covers and such; just the iPad and and a front cover). When you are not using the keyboard part, you can just hold the iPad "naked."
I also like the keyboard! This seems to be a very simple design but one that gives you non-bulky access to (and easy carry of) a keyboard.
And no, I don't think the price is too much, not when you consider that Apple's wireless keyboard is $69 ... and then you'd still have to have a case for it if you take the iPad (and keyboard) out of the house.
I like it enough to be seriously considering it for when it's released. I've submitted my e-mail to be notified ... I'll decide then. But, from the pics and video ... I'm VERY tempted!
Marilyn