YouTube is Introducing 6 Second Un-Skippable Bumper Ads

Discussion in 'Apple iPad News' started by dgstorm, Apr 27, 2016.

  1. dgstorm

    dgstorm
    Expand Collapse
    Editor in Chief
    Staff Member

    Joined:
    Jul 27, 2011
    Messages:
    619
    Thanks Received:
    144

    Here's a story from yesterday that we didn't quite get to at the end of the day. YouTube just announced they are planning to implement their new 6 second un-skippable micro-ads. They are called bumper ads and Project Manager Zach Lupei described them as — “a new six-second video format […] ideal for driving incremental reach and frequency, especially on mobile, where “snackable videos” perform well.”

    Luepi also shared, “We like to think of Bumper ads as little haikus of video ads – and we’re excited to see what the creative community will do with them." While we appreciate his passion for his job, we can imagine that being un-skippable might irritate YouTube users. You can check out an example of the Bumper ads above. Let us know what you think of them.
     
  2. scifan57

    scifan57
    Expand Collapse
    Administrator
    Staff Member

    Joined:
    Dec 3, 2011
    Messages:
    27,297
    Thanks Received:
    8,966
    They've already got unskippable ads at the beginning of some videos as well as ads embedded within videos. I think they're trying to drive people to their premium ad free subscription service.
     

Share This Page