And which way would you be forced to hold it if the camera was build in? Portrait of-course. This is not a huge incovenience like you make it sound. There are plenty of Apps that force use of portrait or landscape. If I had to choose one that was docked to the iPad or mobile, and sitting else where, I would choose the one that docks. Then I can just get up walk around with the camera, and not be forced to be stationary.