Like it makes me think apple is not that great sometimes because they can make a really wonderful device like the ipad, iphone but can't seem to make a decent media manager. I get it apple wants things to be so simple that people can't screw it up, but in return itunes is very limited so most times I can't do what I want. I have about 20 things I hate with itunes but the main things are why can't itunes just play my files and not have to convert them. Is apple ever going to give up on these formats or at least just accept the most popular. I don't understand why I must use itunes to sync my ipad and only one computer at a time can manage the device. The reason this is so upsetting is not because apple doesn't do it but the why. Steve Jobs is like a really rich but abusive controlling bf or gf.