Sir Richard Branson's new app called Project just came out today. It's being hailed as the first all-digital magazine and is available only on the iPad (iPhone coming soon). Once you get past the 3-minute download, there's a snazzy animated cover of Jeff Bridges (I'll post a video) and some fun headlines like 'Make Google Your B****' and 'World's Suckiest Ads'. At $2.99 per issue, it seems like a big commitment, but then again, Branson says the content will continuously change all month. To get a sense of the content, you can browse their blog here. I think this app is a keeper, what about you?