<object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=17285675&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=&fullscreen=1&autoplay=0&loop=0" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=17285675&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=&fullscreen=1&autoplay=0&loop=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><p><a href="http://vimeo.com/17285675">Project magazine cover video</a> from <a href="http://vimeo.com/user5309399">Project</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
At first I thought that â€œProjectâ€ was just a working title for Virgin and Richard Bransonâ€™s new iPad-only magazine, but Paid Content reports today that â€œProjectâ€ is actually the correct title of the magazine, which will be launched by Richard Branson in New York tomorrow. Paid Content has also got its hands on the animated video cover for Project, which really is very impressive.
Project will be helmed by Anthony Noguera, former editor-in-chief of lads mag FHM UK, and also editorial director of Emap/Bauerâ€™s mens division, which might indicate that the magazine is going to be aimed more at a male readership, but then again it might not, weâ€™ll have to wait and see!
If you want to get an early idea of what Project is all about before it launches tomorrow, thereâ€™s a blog already set up here:
Project Magazine | iPad Magazine
Source: Paid Content Video: Virginâ€™s iPad Mag â€˜Projectâ€™ Gets Animated, Coming Tuesday | paidContent:UK