This is one story that has been rumbling away for quite some time and refuses to die down, with the BBC reporting today that following weeks of speculation, the U.K.â€™s Advertising Standards Authority (ASA) has widened its investigation into Appleâ€™s U.K. advertising of the newest version of the iPad. The BBC says that it has learned that the ASA is concerned that Apple has not done enough to comply with a recent agreement to change its marketing claims for the latest iPad, specifically in regard to its 4G capabilities. This is because, to recap on this long-running story, the UK does not yet have 4G coverage, and even when it does, the new iPad will not be compatible with it. Apparently the ASA has received â€œdozensâ€ of complaints about Appleâ€™s advertising, and following discussions with Apple on the matter, thought that the issue was resolved, but since then more complaints have come in, hence the now-widened investigation. The BBC reports the contents of a letter that was sent to a concerned member of the public by the ASA, which said Apple â€œhave advised us that no further reference to the 4G capabilities of the iPad will be made on their UK website.â€ However, as the BBC report notes, Appleâ€™s UK site is still mentioning â€œwi-fi + 4Gâ€ versions of the new iPad, so the ASA will now investigate the new complaints. Meanwhile, Apple gave its usual â€œno commentâ€ response to the BBC, but a source inside Apple told the BBC that no such assurance was given to the ASA by Apple that it would remove all references to 4G from the U.K. website.
Source: BBC News - iPad '4G' claims face scrutiny from UK regulator