Twitter Could Soon Roll-out Autoplaying Advertising Videos in iPhone, iPad Apps

Discussion in 'Apple iPad News' started by RaduTyrsina, Mar 24, 2015.

  1. RaduTyrsina

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    Twitter has hundreds of millions of users all over the world, with many of them coming from the iOS platform. Despite its huge popularity, Twitter has always been cautious with its monetization methods, but now it seems the company is exploring new ways to increase profits.

    According to a fresh report coming from AdAge, some people in the U.S. who use Twitter's iPhone and iPad apps may notice videos playing in their feed by themselves. Speaking to the publication, a Twitter spokesman said the following:

    "We're running a small test on a few variations on the video playback experience."

    Tim Peterson from the publication is adding some more details:

    "This autoplay video test will apply to Promoted Video ads, videos that users upload through Twitter's mobile app and clips that are part of its Amplify program, which lets companies like ESPN and the NFL post videos with pre-roll ads, according to a person familiar with the matter. Videos that originate in Vine, Twitter's company's 6-second-video app, will not play automatically on Twitter as part of this test."

    Along with other new features and changes, the autoplay test represents Twitter's latest move to take on YouTube and Facebook, which are the undisputed leaders of the digital video space.

    Source: AdAge
     

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