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Twenty-Five Percent of iPad’s are Bought by New Apple Owners

Discussion in 'Apple iPad News' started by Maura, Apr 26, 2012.

  1. Maura
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    Maura iPadForums News Team

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    AppleInsider reports today that according to new figures released by the NPD Group as part of its “Apple Ecosystem Studyâ€, Apple’s iPad has done an amazing job of attracting new customers to Apple, with around 25% of U.S. buyers making the iPad their first Apple product purchase. The survey also found that 33% of U.S. homes have Apple products, or 37 million American homes. Here’s what Ben Arnold, director of industry analysis at NPD, told AppleInsider:

    According to NPD, 67% of those households that do have Apple products have an iPod, with 82% of iPod owners saying that was their first Apple product. The average Apple product-owning home has 2.5 Apple devices, the survey found.

    Source: AppleInsider

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