Top Dell Executive Casts Doubt on iPad’s Role in the Enterprise Market

Discussion in 'Apple iPad News' started by Maura, Mar 30, 2011.

By Maura on Mar 30, 2011 at 3:35 PM
  1. Maura

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    iPadForums News Team

    Jun 7, 2010
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    Dell’s global head of marketing for large enterprises and public organisations, Andy Lark, has been quoted by CIO Australia as being rather pessimistic about the iPad's chances in the enterprise market.

    Lark added that he believed that Dell would succeed where Apple would eventually fail because Dell had always taken the enterprise market into consideration when designing tablet PCs, whereas Apple was more focused on marketing the iPad as a consumer device. He also talked about the expense of buying an iPad with all its peripherals, including “a mouse.†Someone had better tell him that the iPad has a touch screen! Are there any iPad user out there who use a mouse with their iPad?!

    These quotes seem to fly in the face of consistent reports from many different sources ever since the iPad was launched indicating that it had been very quickly adopted by the enterprise market, even quicker than the iPhone had been, in fact. Also many of the tablets that have been launched since the iPad have actually been more expensive than Apple’s tablet, so it seems that his argument may be a little shakey on both points.

    Source: Apple iPad will fail in the enterprise: Dell - steve jobs, iPad, Dell Streak, dell, consumerisation of IT, apple ipad, Apple CEO Steve Jobs - CIO
    #1 Maura, Mar 30, 2011
    Last edited: Mar 30, 2011


Discussion in 'Apple iPad News' started by Maura, Mar 30, 2011.

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