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Today's iPad refresh is Apple's most important since original iPad, says analyst

Discussion in 'Apple iPad News' started by RaduTyrsina, Oct 22, 2013.

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    We’re only a few hours away from the moment when Apple will finally unveil the upcoming fifth-generation iPad and second-generation iPad Mini. The iPad 5 is expected to be thinner and lighter, while the iPad Mini 2 could come equipped with Retina Display, a gold color and fingerprint sensor.

    According to Brian White, analyst of Cantor Fitzgerald, today’s event is the most important since Apple launched the first iPad in 2010. White believes this is a crucial moment for Apple, as company's tablet sales were down 27 percent year over year in Q3 of fiscal 2013, which is a first. This is partially caused by the rising number of Android and Windows tablets. Nokia also released today their first tablet, the Lumia 2520 - so all this is increasing the pressure on Apple’s tablet business.

    The analyst said:

    Apple’s event starts today at 10 a.m. Pacific, 1 p.m. Eastern at the Yerba Buena Center for the Arts in San Francisco. Join us here as we will be swift to bring you all that matters from the event!

    Source: AppleInsider

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