Weâ€™re only a few hours away from the moment when Apple will finally unveil the upcoming fifth-generation iPad and second-generation iPad Mini. The iPad 5 is expected to be thinner and lighter, while the iPad Mini 2 could come equipped with Retina Display, a gold color and fingerprint sensor.
According to Brian White, analyst of Cantor Fitzgerald, todayâ€™s event is the most important since Apple launched the first iPad in 2010. White believes this is a crucial moment for Apple, as company's tablet sales were down 27 percent year over year in Q3 of fiscal 2013, which is a first. This is partially caused by the rising number of Android and Windows tablets. Nokia also released today their first tablet, the Lumia 2520 - so all this is increasing the pressure on Appleâ€™s tablet business.
The analyst said:
Appleâ€™s event starts today at 10 a.m. Pacific, 1 p.m. Eastern at the Yerba Buena Center for the Arts in San Francisco. Join us here as we will be swift to bring you all that matters from the event!