PaidContent.org reports today that The New York Times is expanding its current iPad app, originally entitled Editorsâ€™ Choice, to include more content from the newspaperâ€™s website, including breaking news, video and other types of multimedia. The NYTimes App for iPad will start off as a free app, flying in the face of the high fees charged by many of its rivals, but unfortunately it wonâ€™t stay a free app forever, as next year, when the NYTimes.com metered paywall is introduced, users will also have to start paying for the app if they want complete access.
For now though, users of the app who want to enjoy free full access to more than 25 sections of the NYT, including content from around 50 blogs, will first have to register, either by signing in with an existing NYTimes.com account or by completing the free in-app form. Unregistered users will still be able to view some limited elements of the app, such as top news stories. No word as yet as to how much a subscription to the app will cost once the NYT Media Group starts charging for it early next year, but Yasmin Namini, SVP, marketing and circulation, for the NYT Media Group told PaidContent.org that they would most likely offer both monthly and annual subscriptions.
You can download the new updated app here from today.