I had a kid who used to work at Best Buy - jeez you wouldn't believe the markup on some things. Good example are the monster cables -- His cost on a gold tipped HDMI cable would be about $5 -- Best Buy was selling them for $50. I think the only people at Best Buy who make commission are the TV people - so the computer geeks couldn't care less. I would be they're all PC Gamers with systems they've build or enhanced themselves. Very few probably have lived the 'Mac' experience.