The all-time successful iPad story apparently has come to an abrupt end, as new numbers were revealed in a study done by display research division WitsView.
As we have seen previously, Apple recently had to make some inventory adjustments in the iPad sector. The last fully-fledged tablet was released back in 2012, with no further updates yet. In fact, iPad shipments in the June quarter were down to 14.6 million units from 19.5 million, which constitutes a 25.1% decrease.
Now, the WitsView study puts things in a global perspective. Apple currently owns only 35.5% of the global tablet shipment market. Things are probably going to be gloomy from now on, at least in the upcoming quarter. With the next generation iPad coming as late as the end of Q4, Apple’s shipments will probably be cannibalized by cheaper (Android?) models.
What about Cupertino’s competitors, you might wonder? The most important one, Samsung, did pretty well for itself and managed to experience some growth climbing from 20.2% to 21.5%. Things might have been pushed ahead because the tech giant just launched a brand new 8-inch tablet. Amazon and Google on the other hand, did not see much of a growth. Amazon managed to ship just 1.1 million while Google just 0.9 million.
With all this, the firm expects to see growth in the third quarter and places the total sum of global shipments to 49.6 million units.