The Chinese market is becoming increasingly important for Apple, who has expressed its strong interest for the region. And now, the company has started airing its first advertisement targeted specifically at Chinese customers. You can follow the link at the end and watch it on the local Chinese version of Apple.com.
The one minute and a half advertisement is shown on the Apple China website and titled “Start Something New.” The ad's air date is cleverly picked by Apple, as the Chinese New Year is on February 19.
In the advertisement we see a young lady using Apple software and hardware to convert a vintage audio recording to a format playable on an iPad. After that, we see the grandmother of the teenager listening to that same song on an iPad.
During the most recent earnings call, Apple disclosed that sales in the Greater China region (China, Hong Kong, and Taiwan), grew 70 percent year over year to $16.1 billion in the quarter. Thus, China has become Apple’s second-biggest market, accounting for a big 21.6 percent of total revenues.