I do not understand how it is possible to market anything this way. There is no way to sort beyond 'featured, or 'release date'. It's not possible to ever get to the end of the list, because it returns to the beginning every time you go back from looking at a game. As far as I can tell, they've done everything possible to make it difficult to buy anything but what they are featuring. I want to be able to scan everything available, as though I were actually a customer (which I thought I was...) I love the iPad. Why are they making this so difficult? Anyone else tired of this silly process?