At the beginning of this month, we shared with you some details about a new book which was offering a look into Tim Cookâ€™s management style. But â€œHaunted Empire, Apple After Steve Jobsâ€, the book written by former WSJ reporter Yukari Iwatani Kane, has some more interesting details. Business Insider has published details of the alleged 2010 meeting between Jobs and staff at the company's annual "Top 100" from the book.
The late CEO was right about the struggling HDTV market, which has low margins and declining sales. Itâ€™s interesting to observe that these new details are in contrast to what Jobs himself told biographer Walter Isaacson, in the authorized biography entitled "Steve Jobs". In the book, Jobs says Apple could release an advanced connected television that would sync with all of a user's devices via iCloud.
But could it be that he was referring to an advanced video streaming box? However, Jobs was famous for saying one thing and then doing another, but who was he telling the truth to: his autobiographer or to Apple's top 100 employees?
Source: Business Insider