just a thought, sorry if its been mentioned before..... i personally love the new simplified and slimmed down look of iOS7. but, what of all the existing icons? what of all the icons from apps not produced by Apple, old, current and future? will devs have to conform to some sort of simplification with their app icons too? and what of all my existing old icons? seems a bit odd if only Apple complie as 99% of my springboard apps/icons are non-Apple and will either make a mockery of the new styling or i wont even notice it in the first place. I mean, some logos on apps like the BBC and Sky stuff will be most difficult if not impossible to make simple. it's not in some company's remit to play around with their logos. whats the crack? any ideas how this will all work?