I have no idea. If I had to guess, and this is only a guess, no more accurate than yours, I'd say that because their stylus are so much better than every other one made, and if they're the only place selling them, do the math. They must be doing very well. They advertise they have no competition. I can see why. You try their styluses and you'll understand what a gold mind they have even though their web site is kind of off the wall.