Well, Steve Jobs has said that the 7 inch iPad is not a good idea. While competitors are touting the form, he feels that it is combining the worse features of the iPhone and iPad. The smaller screen does not allow for the viewing benefits of the 9.7 inch. The 7 inch screen means it is not pocket friendly. I have mixed feelings about that thought, but not having the ability to test a 7 inch like he has, I have to assume they have done due diligence.