When the iPad Mini first came out, it was dubbed the cheaper Apple tablet â€“ the only viable choice for users who want to save up but still taste some of the Apple goodness. Cupertino recognized back then the need to infiltrate the cheaper tablet market, as devices like the Amazon Kindle Fire proved to be more and more popular with consumers. Currently, the iPad Mini is priced at $329. But is this all Apple can do related to price chopping?
A new rumor propagated by Citi Research indicates that the tech giant is preparing a cheaper version of the already cheap iPad Mini. This might be Appleâ€™s answer to those who have been complaining that even at $329, the iPad mini is still far away from the $159 of the Amazon Kindle Fire.
Glen Yeung, who wrote the article, insists that Appleâ€™s on the verge of a new era, which includes lower prices and taking a few steps back from its high-end status. He argues that since we are expecting the cheaper version of the iPhone somewhere this autumn, a low-cost iPad mini might be in the cards as well.
To support his theory, Glen Yeung quotes Chief Operating Officer Peter Oppenheimer who was heard saying the following at the last earnings conference call:
"We are managing the business for the long term and are willing to trade off short-term profits where we see long-term potential.â€
An even cheaper iPad Mini would definitely be an optimal solu tion for developing countries, where $329 is still considered a lot of money.